Cheese in the 21st Century : Cheese Farms of Vermont
There are over 40 cheese farms in the small, rural state of Vermont. People interested in Vermont artisan cheese, specifically the farms on which the cheeses are made, can find brochures, maps, articles, and even websites that describe such farms. The first two articles list the many cheese farms in Vermont, and give short descriptions of what types of cheese each farm makes. The last article focuses on a specific farm, Three Owls Farm, and discusses the new "Vermont cheese trend." These articles promote VT artisan cheese because informing is promoting. If people are educated about artisan cheese and realize that they have probably passed by a cheese farm in Vermont, they might be willing to spend more money for the artisan cheese. It’s all about understanding how valuable artisan cheese is—how much work and care is put into creating it.